From large to small, I do it all! Discover my design, writing, and special projects.

I write newsletters, press releases, and content for web and social media to enhance the visibility of organizations. I previously managed a newsletter that reached over 10,000 subscribers by providing information about events and activities throughout downtown. I also created a Business Newsletter that had an average open rate of 46% and a click-through rate of 9%, indicating that the 300 dedicated business contacts formed an engaged audience. Now, I write news stories for Radford University's website and departmental newsletters. 

During my tenture at Downtown Roanoke Incorporated, I oversaw accounts with 78,000+ combined followers and increased followers on Facebook by 8% and Instagram by 32% (in 12 months) by creating successful social media strategies. The detailed content schedule included the use of high-quality images, reels, influencer collaborations, and giveaways combined with sharing relevant content that connected with the audience. Additionally, I closely monitored comments and responded appropriately using Meta Business Suite and engaged with downtown businesses to foster positive relationships. 

I currently work with two colleges and one department to create and implment strategic social media plans to increase reach and drive engagement.