From large to small, I do it all! Discover my design, writing, and special projects.

I design compelling marketing materials for use in digital and print advertisements utilizing Adobe Creative Suite programs, including InDesign, Illustrator, and Photoshop. These advertising campaigns support DRI events and programming. Additionally, I design print products, such as tote bags, recipe cards, and coupons. 

While overseeing accounts with 78,000+ combined followers, I have increased Downtown Roanoke, Inc.'s followers on Facebook by 8% and Instagram by 32% in the last year by creating successful social media strategies. The detailed content schedule includes the use of high-quality images, reels, influencer collaborations, and giveaways combined with sharing relevant content that connects with our audience. Additionally, I closely monitor comments and respond appropriately using Meta Business Suite and engage with downtown businesses to foster positive relationships that build community.  

Every week, I write newsletters, press releases, and content for DRI's website and social media to enhance the organization's visibility. DRI's Weekly Drop newsletter reaches over 14,000 subscribers, providing information about events and activities throughout downtown. In contrast, the Business Newsletter has an average open rate of 46% and a click-through rate of 9%, indicating that the 300 dedicated business contacts form an engaged audience. Additionally, I create post-event reports for sponsors to showcase the promotion achieved through their support.