Achievements

  • Increased Downtown Roanoke, Inc.'s Facebook followers by 43% and Instagram followers by 180%
  • Launched a weekly Business Newsletter, achieving an average open rate of 46% and a click-through-rate (CTR) of 9% over the past 12 months
  • Created a top performing marketing campaign at DRI for the 2023 Dickens of a Christmas, generating a CTR of 4.98%, exceeding the national average 71 times

Testimonial

"Joya is highly skilled in the world of social media and digital marketing, constantly coming up with innovative strategies that engage and grow online communities. Her creativity shines through in the content she develops, always maintaining a balance of fun and informative while staying true to the brand’s voice. Whether it's developing engaging social media campaigns, managing digital advertising, and analyzing performance metrics to optimize future strategies, Joya consistently delivers outstanding results."

- Liz Munn-Lively, Major Account Sales at ADP

★★★★★

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